APA (7th ed.) Citation

Kotler, P. (1989). Social marketing: Strategies for changing public behavior. The Free Press.

Chicago Style (17th ed.) Citation

Kotler, Philip. Social Marketing: Strategies for Changing Public Behavior. New York: The Free Press, 1989.

MLA (9th ed.) Citation

Kotler, Philip. Social Marketing: Strategies for Changing Public Behavior. The Free Press, 1989.

Warning: These citations may not always be 100% accurate.