Cita APA (7th ed.)

Clark, J. B. (1987). Marketing today: Successes, failures and turnarounds. Prentice-Hall.

Cita Chicago (17th ed.)

Clark, John B. Marketing Today: Successes, Failures and Turnarounds. Englewood Cliffs, New Jersey: Prentice-Hall, 1987.

Cita MLA (9th ed.)

Clark, John B. Marketing Today: Successes, Failures and Turnarounds. Prentice-Hall, 1987.