APA (7th ed.) Citation

Pride, W. M. (1977). Marketing: Basic concepts and decision. Houghton Mifflin Co.

Chicago Style (17th ed.) Citation

Pride, William M. Marketing: Basic Concepts and Decision. Boston: Houghton Mifflin Co, 1977.

MLA (9th ed.) Citation

Pride, William M. Marketing: Basic Concepts and Decision. Houghton Mifflin Co, 1977.