Cita APA (7th ed.)

Dyer,Robert F. (1991). An analytic approach to marketing decisions. Prentice-Hall.

Cita Chicago (17th ed.)

Dyer,Robert F. An Analytic Approach to Marketing Decisions. New Jersey: Prentice-Hall, 1991.

Cita MLA (9th ed.)

Dyer,Robert F. An Analytic Approach to Marketing Decisions. Prentice-Hall, 1991.