Ness, T. E. (1978). Marketing in action: A decision game (4th ed.). Richard D.Irwin.
Chicago Style (17. basım) AtıfNess, Thomas E. Marketing in Action: A Decision Game. 4th ed. Homewood,Ill: Richard D.Irwin, 1978.
MLA (9th ed.) AtıfNess, Thomas E. Marketing in Action: A Decision Game. 4th ed. Richard D.Irwin, 1978.
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