Ness, T. E. (1978). Marketing in action: A decision game (4th ed.). Richard D.Irwin.
Chicago Style (17th ed.) CitationNess, Thomas E. Marketing in Action: A Decision Game. 4th ed. Homewood,Ill: Richard D.Irwin, 1978.
MLA (9th ed.) CitationNess, Thomas E. Marketing in Action: A Decision Game. 4th ed. Richard D.Irwin, 1978.
Warning: These citations may not always be 100% accurate.