APA (7th ed.) Citation

Wills, G. e. (1989). Maximizing marketing effectiveness. MCB University Press.

Chicago Style (17th ed.) Citation

Wills, Gordon editor. Maximizing Marketing Effectiveness. London: MCB University Press, 1989.

MLA (9th ed.) Citation

Wills, Gordon editor. Maximizing Marketing Effectiveness. MCB University Press, 1989.

Warning: These citations may not always be 100% accurate.