Business marketing management a strategic view of industrial and organizational markets

Business marketing management a strategic view of industrial and organizational markets

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Detalles Bibliográficos
Autor principal: Hutt, Michael D.
Otros Autores: Speh, Thomas W.
Formato: Libro
Lenguaje:English
Publicado: Fort Worth, TX Harcourt College Publishers c1995.
Edición:7th ed.
Colección:The Dryden Press series in marketing
Materias:
Industrial marketing > Management > Case studies.