APA (7th ed.) Citation

Buzzell, R. D. (1987). The PIMS principles: Linking strategy to performance. The Free Press.

Chicago Style (17th ed.) Citation

Buzzell, Robert Dow. The PIMS Principles: Linking Strategy to Performance. New York: The Free Press, 1987.

MLA (9th ed.) Citation

Buzzell, Robert Dow. The PIMS Principles: Linking Strategy to Performance. The Free Press, 1987.