Bernhadt, K. L. (1997). Cases in marketing management (7th ed.). Irwin.
Chicago Style (17th ed.) CitationBernhadt, Kenneth L. Cases in Marketing Management. 7th ed. Illinois: Irwin, 1997.
MLA (9th ed.) CitationBernhadt, Kenneth L. Cases in Marketing Management. 7th ed. Irwin, 1997.
Warning: These citations may not always be 100% accurate.