Hughes, A. M. (1991). The complete database marketer: Tapping your customer base to maximize sales and increase profits. Probus Publishing Co.
Citace podle Chicago (17th ed.)Hughes, Arthur M. The Complete Database Marketer: Tapping Your Customer Base to Maximize Sales and Increase Profits. Chicago,Illinois: Probus Publishing Co, 1991.
Citace podle MLA (9th ed.)Hughes, Arthur M. The Complete Database Marketer: Tapping Your Customer Base to Maximize Sales and Increase Profits. Probus Publishing Co, 1991.
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