Marketing engineering computer-assisted marketing analysis and planning. [with tutorial guide and CD-ROM]

Marketing engineering computer-assisted marketing analysis and planning. [with tutorial guide and CD-ROM]

Detalles Bibliográficos
Autor Principal: Lilien, Gary L.
Formato: Libro
Idioma:English
Publicado: Reading, Mass. Addison-Wesley c1998.
Subjects:
Business and Management.
Marketing engineering.