APA (7th ed.) Citation

Lilien, G. L. (1998). Marketing engineering: Computer-assisted marketing analysis and planning. [with tutorial guide and CD-ROM]. Addison-Wesley.

Chicago Style (17th ed.) Citation

Lilien, Gary L. Marketing Engineering: Computer-assisted Marketing Analysis and Planning. [with Tutorial Guide and CD-ROM]. Reading, Mass: Addison-Wesley, 1998.

MLA (9th ed.) Citation

Lilien, Gary L. Marketing Engineering: Computer-assisted Marketing Analysis and Planning. [with Tutorial Guide and CD-ROM]. Addison-Wesley, 1998.