The discipline of market leaders choose your customers, narrow your focus, dominate your market

The discipline of market leaders choose your customers, narrow your focus, dominate your market

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Détails bibliographiques
Auteur principal: Treacy, Michael
Format: Livre
Publié: Reading, Massachysetts Addison-Wesley Publishing Co. c1995.
Sujets:
Competition.
Market segmenation.
Quality of products.
Customer service.