APA (7th ed.) Citation

Boyd, H. W., & Westfall,Ralph. (1995). Marketing research: Text and cases (3rd ed.). Richard D. Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W.Jr, and Westfall,Ralph. Marketing Research: Text and Cases. 3rd ed. Ill: Richard D. Irwin, 1995.

MLA (9th ed.) Citation

Boyd, Harper W.Jr, and Westfall,Ralph. Marketing Research: Text and Cases. 3rd ed. Richard D. Irwin, 1995.

Warning: These citations may not always be 100% accurate.