Romancing the customer maximizing brand value through powerful relationship management

Romancing the customer maximizing brand value through powerful relationship management

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Bibliografische gegevens
Hoofdauteur: Temporal,Paul
Formaat: Boek
Gepubliceerd in: Singapore John Wiley & Sons,(Asia)Pte Ltd. c2001.
Onderwerpen:
Relationship marketing.
Brand name products-marketing.