APA (7th ed.) Citation

Gummesson,Evert. (1999). Total relationship marketing. Butterworth Heinemann.

Chicago Style (17th ed.) Citation

Gummesson,Evert. Total Relationship Marketing. Oxford: Butterworth Heinemann, 1999.

MLA (9th ed.) Citation

Gummesson,Evert. Total Relationship Marketing. Butterworth Heinemann, 1999.

Warning: These citations may not always be 100% accurate.