Cita APA

Russell, T. (1993). Kleppner's advertising procedure (12th ed.). Prentice Hall.

Citación estilo Chicago

Russell, Thomas. Kleppner's Advertising Procedure. 12th ed. Englewood Cliffs, N.J: Prentice Hall, 1993.

Cita MLA

Russell, Thomas. Kleppner's Advertising Procedure. 12th ed. Prentice Hall, 1993.