Belch, G. E. (1995). Introduction to advertising and promotion (3rd ed.). Irwin.
Chicago Style (17th ed.) CitationBelch, George E. Introduction to Advertising and Promotion. 3rd ed. Chicago: Irwin, 1995.
MLA (9th ed.) CitationBelch, George E. Introduction to Advertising and Promotion. 3rd ed. Irwin, 1995.
Warning: These citations may not always be 100% accurate.