APA (7th ed.) Citation

Wells, W. (1989). Advertising: Principles and practice. Prentice-Hall.

Chicago Style (17th ed.) Citation

Wells, William. Advertising: Principles and Practice. New Jersey: Prentice-Hall, 1989.

MLA (9th ed.) Citation

Wells, William. Advertising: Principles and Practice. Prentice-Hall, 1989.