Marketing management text and cases

Marketing management text and cases

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Bibliografske podrobnosti
Glavni avtor: Dalrymple, Douglas J.
Drugi avtorji: Parsons, Leonard J. (joint author.)
Format: Knjiga
Jezik:English
Izdano: New York Wiley c1980.
Izdaja:2d ed.
Serija:Wiley series in marketing
Teme:
Marketing > Management.
Marketing > Management > Case studies.