APA-viite (7. p.)

Hepner, H. W. (1956). Modern advertising: Practices and principles. McGraw-Hill.

Chicago-viite (17. p.)

Hepner, Harry Walker. Modern Advertising: Practices and Principles. New York: McGraw-Hill, 1956.

MLA-viite (9. p.)

Hepner, Harry Walker. Modern Advertising: Practices and Principles. McGraw-Hill, 1956.