APA (7th ed.) Citation

Hepner, H. W. (1956). Modern advertising: Practices and principles. McGraw-Hill.

Chicago Style (17th ed.) Citation

Hepner, Harry Walker. Modern Advertising: Practices and Principles. New York: McGraw-Hill, 1956.

MLA (9th ed.) Citation

Hepner, Harry Walker. Modern Advertising: Practices and Principles. McGraw-Hill, 1956.