APA (7th ed.) Citation

Goldstein, K. M., & Strach, P. (2004). The medium and the message: Television advertising and American elections. Pearson.

Chicago Style (17th ed.) Citation

Goldstein, Kenneth M., and Patricia Strach. The Medium and the Message: Television Advertising and American Elections. Upper Saddle River, New Jersey: Pearson, 2004.

MLA (9th ed.) Citation

Goldstein, Kenneth M., and Patricia Strach. The Medium and the Message: Television Advertising and American Elections. Pearson, 2004.