Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

Winning direct response advertising how to recognize it, evaluate it, inspire it, create it

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Bibliographic Details
Main Author: Throckmorton, Joan
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall c1986.
Subjects:
Advertising, Direct-mail.
Direct marketing.