Citação norma APA

Throckmorton, J. (1986). Winning direct response advertising: How to recognize it, evaluate it, inspire it, create it. Prentice-Hall.

Citação norma Chicago

Throckmorton, Joan. Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It. Englewood Cliffs, N.J: Prentice-Hall, 1986.

Citação norma MLA

Throckmorton, Joan. Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It. Prentice-Hall, 1986.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.