APA (7th ed.) Citation

Throckmorton, J. (1986). Winning direct response advertising: How to recognize it, evaluate it, inspire it, create it. Prentice-Hall.

Chicago Style (17th ed.) Citation

Throckmorton, Joan. Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It. Englewood Cliffs, N.J: Prentice-Hall, 1986.

MLA (9th ed.) Citation

Throckmorton, Joan. Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It. Prentice-Hall, 1986.