Bovâee, C. L., & Arens, W. F. (1982). Contemporary advertising. R.D. Irwin.
Chicago Style (17th ed.) CitationBovâee, Courtland L., and William F. Arens. Contemporary Advertising. Homewood, Ill: R.D. Irwin, 1982.
MLA (9th ed.) CitationBovâee, Courtland L., and William F. Arens. Contemporary Advertising. R.D. Irwin, 1982.
Warning: These citations may not always be 100% accurate.