Kleppner's advertising procedure
| Príomhchruthaitheoir: | |
|---|---|
| Rannpháirtithe: | , |
| Formáid: | LEABHAR |
| Foilsithe / Cruthaithe: |
Englewood Cliffs, N.J.
Prentice Hall
c1993.
|
| Eagrán: | 12th ed. |
| Sraith: | Prentice-Hall series in marketing
|
| Ábhair: |