APA-Zitierstil (7. Ausg.)

Russell, T., Lane, W. R., & Kleppner, O. p. (1993). Kleppner's advertising procedure (12th ed.). Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Russell, Thomas, W. Ronald Lane, und Otto,1899-Advertising procedure Kleppner. Kleppner's Advertising Procedure. 12th ed. Englewood Cliffs, N.J: Prentice Hall, 1993.

MLA-Zitierstil (9. Ausg.)

Russell, Thomas, et al. Kleppner's Advertising Procedure. 12th ed. Prentice Hall, 1993.