Uncover the hidden power of television programming and get the most from your advertising budget

書誌詳細
第一著者:	Clancy, Kevin J. 1942-
その他の著者:	Lloyd, David W. 1949-
フォーマット:	図書
言語:	English
出版事項:	Thousand Oaks, Calif. Sage Publications c1999.
主題:	Television advertising > United States. Television broadcasting > United States. Television viewers > United States.