Citace podle APA (7th ed.)

Kotler, P. (1984). Marketing management: Analysis, planning, and control (Fifth Edition.). Prentice-Hall.

Citace podle Chicago (17th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. Fifth Edition. Englewood Cliff, New Jersey: Prentice-Hall, 1984.

Citace podle MLA (9th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, and Control. Fifth Edition. Prentice-Hall, 1984.

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