APA (7th ed.) Citation

Pavlik, J. V. (1998). New media technology: Cultural and commercial perspectives (2nd [rev.] ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Pavlik, John V. New Media Technology: Cultural and Commercial Perspectives. 2nd [rev.] ed. Boston: Allyn and Bacon, 1998.

MLA (9th ed.) Citation

Pavlik, John V. New Media Technology: Cultural and Commercial Perspectives. 2nd [rev.] ed. Allyn and Bacon, 1998.