Advertising management

Advertising management

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Bibliografiske detaljer
Hovedforfatter: Aaker, David A.
Andre forfattere: Batra, Rajeev (joint author.), Myers, John G. (joint author.)
Format: Bog
Udgivet: Englewood Cliffs, New Jersey Prentice Hall c1992.
Fag:
Advertising > Management.
Marketing > Management.