Advertising management

Advertising management

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Bibliografske podrobnosti
Glavni avtor: Aaker, David A.
Drugi avtorji: Batra, Rajeev (joint author.), Myers, John G. (joint author.)
Format: Knjiga
Izdano: Englewood Cliffs, New Jersey Prentice Hall c1992.
Teme:
Advertising > Management.
Marketing > Management.