APA (7th ed.) Citation

Aaker, D. A., Kumar, V., & Day, G. S. (1998). Marketing research (6th ed.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

Aaker, David A., V. Kumar, and George S. Day. Marketing Research. 6th ed. New York: John Wiley & Sons, 1998.

MLA (9th ed.) Citation

Aaker, David A., et al. Marketing Research. 6th ed. John Wiley & Sons, 1998.