Marketing management analysis, planning, implementation, and control
| Prif Awdur: | |
|---|---|
| Fformat: | Llyfr |
| Cyhoeddwyd: |
Upper Saddle River, NJ
Prentice Hall
c1997.
|
| Rhifyn: | 9th ed. |
| Cyfres: | The Prentice-Hall international series in marketing
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| Pynciau: |