Cita APA (7th ed.)

Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control (9th ed.). Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9th ed. Upper Saddle River, NJ: Prentice Hall, 1997.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9th ed. Prentice Hall, 1997.