APA (7th ed.) Citation

Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control (9th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9th ed. Upper Saddle River, NJ: Prentice Hall, 1997.

MLA (9th ed.) Citation

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9th ed. Prentice Hall, 1997.