Kotler, P. (1999). Marketing management: An Asian perspective (2nd ed.). Prentice Hall Singapore.
Style de citation Chicago (17e éd.)Kotler, Philip. Marketing Management: An Asian Perspective. 2nd ed. Singapore: Prentice Hall Singapore, 1999.
Style de citation MLA (9e éd.)Kotler, Philip. Marketing Management: An Asian Perspective. 2nd ed. Prentice Hall Singapore, 1999.
Attention : ces citations peuvent ne pas être correctes à 100%.