Citação norma APA

Gronroos, C. (1990). Service management and marketing: Managing the moments of truth in service competition. Lexington Books.

Citação norma Chicago

Gronroos, Christian. Service Management and Marketing: Managing the Moments of Truth in Service Competition. Lexington, Mass: Lexington Books, 1990.

Citação norma MLA

Gronroos, Christian. Service Management and Marketing: Managing the Moments of Truth in Service Competition. Lexington Books, 1990.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.