APA (7th ed.) Citation

Bettinghaus, E. P. (1980). Persuasive communication (3d ed.). Holt, Rinehart and Winston.

Chicago Style (17th ed.) Citation

Bettinghaus, Erwin Paul. Persuasive Communication. 3d ed. New York, N. Y: Holt, Rinehart and Winston, 1980.

MLA (9th ed.) Citation

Bettinghaus, Erwin Paul. Persuasive Communication. 3d ed. Holt, Rinehart and Winston, 1980.