Journal of marketing. - American Marketing Association; American Marketing Society; National Association of Marketing Teachers ([New York] American Marketing Association., 1936)
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Special issues accompany some vols.
Pub. by the American Marketing Society and the National Association of Marketing Teachers, July-Oct. 1936.
Vols. 1-10, July 1936-Apr. 1946, with v. 11 (issued as v. 11, no. 3, pt. 2); Vols. 26-30, Jan. 1962-Oct. 1966. 1 v. 28 cm.
Formed by the union of: American marketing journal and: National marketing review.
Keywords: Marketing -- Periodicals