The persuasive appeal of the travel vlog series "Juju on the Go" a content and netizens' comment analysis

The study focuses on Filipino celebrity influencer, Julia Barreto, and her YouTube travel series, Juju On The Go, which showcases various Philippine provinces. The study analyzes the visual attributes concerning the attraction factors present in Barretto's vlogs and messaging techniques and the...

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Bibliographic Details
Main Authors: Egay, Judea Marie C. (Author), Felerca, Kristyl Joy P. (Author), Ocmeja, Amor Dale G. (Author)
Other Authors: Espiritu, Belinda F. (adviser.)
Format: Thesis
Language:English
Published: Cebu City College of Communication, Art, and Design , University of the Philippines Cebu 2023.