APA (7th ed.) Citation

Kolb, B. (2018). Marketing research: A concise introduction (2nd edition.). SAGE.

Chicago Style (17th ed.) Citation

Kolb, Bonita. Marketing Research: A Concise Introduction. 2nd edition. Los Angeles: SAGE, 2018.

MLA (9th ed.) Citation

Kolb, Bonita. Marketing Research: A Concise Introduction. 2nd edition. SAGE, 2018.

Warning: These citations may not always be 100% accurate.