Social media data mining and analytics

Social media data mining and analytics

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"Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media data can help you acquire information that generates amazing business resul...

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Dades bibliogràfiques
Autors principals: Szabo, Gabor, Polatkan, Gungor (Autor), Boykin, Oscar (Autor), Chalkiopoulos, Antonios (Autor)
Format: Llibre
Idioma:English
Publicat: Indianapolis, IN John Wiley & Sons c2019
Matèries:
Consumer profiling > Data processing.
Consumer behavior > Forecasting.
Business planning > Data processing.
Social media > Data processing.
Data mining.