Social media data mining and analytics

Social media data mining and analytics

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"Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media data can help you acquire information that generates amazing business resul...

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Dettagli Bibliografici
Autori principali: Szabo, Gabor, Polatkan, Gungor (Autore), Boykin, Oscar (Autore), Chalkiopoulos, Antonios (Autore)
Natura: Libro
Lingua:English
Pubblicazione: Indianapolis, IN John Wiley & Sons c2019
Soggetti:
Consumer profiling > Data processing.
Consumer behavior > Forecasting.
Business planning > Data processing.
Social media > Data processing.
Data mining.