Social media data mining and analytics

Social media data mining and analytics

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"Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media data can help you acquire information that generates amazing business resul...

全面介绍

书目详细资料
Main Authors: Szabo, Gabor, Polatkan, Gungor (Author), Boykin, Oscar (Author), Chalkiopoulos, Antonios (Author)
格式: 图书
语言:English
出版: Indianapolis, IN John Wiley & Sons c2019
主题:
Consumer profiling > Data processing.
Consumer behavior > Forecasting.
Business planning > Data processing.
Social media > Data processing.
Data mining.