Think Different The Merits of Unconscious Thought in Preference Development and Decision Making.(article).
The role of unconscious and conscious thought in decision making was investigated in 5 experiments. Because of the low processing capacity of consciousness, conscious thought was hypothesized to be maladaptive when making complex decisions. Conversely , unconscious thought was expected to be highly...
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| Fformat: | Analytics |
| Iaith: | English |
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