00000cam a22000004i 4500 UP-8027390931312519776 Buklod 20200604115321.0 o--- | || || ta 150723s2017 maua rb u001 0|eng d 9781305405745 (hbk) 1305405749 (hbk) (iLib)UPCEB-00011920284 DLC eng rda DLC eng pcc HD 62.7 L66 2020 Longenecker, Justin G. (Justin Gooderl) 1917-2005 author. Small business management launching and growing entrepreneurial ventures Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy. 19e [edition]. Boston, MA Cengage Learning c2020 xxiv, 712 pages illustrations (chiefly color) 29 cm Prof. Leahlizbeth Sia (Recommending faculty) - Bookfair 2019 Includes bibliographical references and index. Part 1: Entrepreneurship : a world of opportunity. The entrepreneurial life ; Integrity, ethics, and social entrepreneurship -- Part 2: Starting from scratch or joining an existing business. Starting a small business ; Franchises and buyouts ; The family business -- Part 3: Developing the new venture business plan. The business plan : visualizing the dream ; The marketing plan ; The organizational plan : teams, legal structures, alliances, and directors ; The location plan ; Understanding a firm's financial statements ; Forecasting financial requirements ; A firm's sources of financing ; Planning for the harvest -- Part 4: Focusing on the customer : marketing growth strategies. Building customer relationships ; Product development and supply chain management ; Pricing and credit decisions ; Promotional planning ; Global opportunities for small businesses -- Part 5: Managing growth in the small business. Professional management and the small business ; Managing human resources ; Managing small business operations ; Managing the firm's assets ; Managing risk. Small business Management. Entrepreneurship. New business enterprises Management. Petty, J. William 1942- author. Palich, Leslie E. author. Hoy, Frank author. FO UPCEB CEBU-LAHUG HD 62.7 L66 2020 Book