TY  - BOOK
T1  - Affect, emotion, and rhetorical persuasion in mass communication
A2  - Zhang, Lei 1974 February 17-
A2  - Clark, Carlton
LA  - English
PP  - New York
PB  - Routledge
YR  - 2019
UL  - https://tuklas.up.edu.ph/Record/UP-8027390931312519774
AB  - "This volume examines the interplay between affect theory and rhetorical persuasion in mass media communication. It is divided into three sections--affect theory, general case studies, and case studies on the 2016 U.S. Presidential Election--and offers perspectives from authors around the world. With chapter-by-chapter discussion questions, as well as links to further research online, this text offers both a theoretical overview and the latest research in the field. Interdisciplinary in approach, it will be of use to advanced undergraduate and graduate students in communication, rhetoric, political science, social psychology, sociology, and cultural studies"--
OP  - 237
NO  - Prof. Belinda Espiritu (Recommending faculty) - Bookfair 2019
CN  - P 96 P75 A34 2019
SN  - 9780815374398 (paperback)
KW  - Mass media : Psychological aspects.
KW  - Mass media : Social aspects.
KW  - Mass media : Political aspects.
KW  - Mass media : Influence.
ER  -