00000caa a22000003a 4500 UP-8027390931312519012 Buklod 20200325210806.0 o--- | || || ta 200325s xx d r |||| u| 0022-3514 (iLib)UPCEB-00011919409 edz Fazio, Russell H. Attitude Formation Through Exploration Valence Asymmetries. [article]. pp.293-311. The formation of attitudes toward novel objects was examined as a function of exploratory behavior. An initial experiment, in which participan ts played a computer game that required them to which stimuli, when sampled, produced favorable or unfavorable outcomes, demonstrated learning, attitude formation, and generalization to novel objects. The findings also revealed 2 intersting valence asymmetries : a learning asymmetry involving better learning for negatively valenced than positively valenced objects and an generalization asymmetry involving stronger generalization as a function of negative than of positive attitudes. Findings from 4 experiments led to an explanation of the learning asymmetry in terms of infomation gain being contingent on approac behavior and related the generalization asymmetry to a negativity bias that weighs resemblance to a known negative more heavily than resemblance to a positive.-- (from the author). Psychology-Periodicals. Journal of Personality and Social Psychology vol. 87, 3 (2004). Analytics