Reactions to Counterstereotypic Behavior The Role of Backlash in Cultural Stereotype Maintenance. [article].
Social and economic sanctions for counterstereotypical behavior have beenterm the backlash effect (l. A. Rudman 1998). The authors present a model of the role backlash in cultural stereotype maintenance from the standpoint of both perceivers and actors. In experiments 1and 2, participants lost a com...
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