00000cam a22000004i 4500 UP-8027390931312503495 Buklod 20200212161552.0 o--- | || || ta 110926s2012 nyua rb |001 0|eng d 9780071754996 (hardback : acid-free paper) 0071754997 (hardback : acid-free paper) (iLib)UPCEB-00011919245 DLC DML rda eng DMLUC HF 5415.1255 B38 2012 Bates, Sandra M. author. The social innovation imperative create winning products, services, and programs that solve society's most pressing challenges Sandra M. Bates. New York McGraw-Hill 2012 xxx, 241 pages illustrations 24 cm Includes bibliographical references (p. 226-233) and index. Branding (Marketing) Advertising Brand name products. Reputation. Leadership. Communication. FO UPCEB CEBU-LAHUG HF 5415.1255 B38 2012 Book