Find your next using the business genome approach to find your company's next competitive edge - Kates, Andrea (New York McGraw-Hill, 2012)
The business genome: the key to next -- A new outlook for business -- The find your next process -- Products and services -- Customer impact -- Talent, leadership, and culture -- Process design -- Secret sauce -- Trendability.
Includes bibliographical references and index.
Keywords: New products; Diffusion of innovations; Strategic alliances (Business); Strategic planning